Welcome to Anook Athletics!
In our modern baby-centered world, Anook Athletics was founded to offer women the mother-based support that is lacking in our communities. We are here to provide women innovative clothing that supports their bodies from their first prenatal yoga class to running after a thriving child. We want ALL women to feel supported in their bodies physically, mentally, and emotionally. For this reason, 10% of our profits go directly to maternal health efforts in Mexico, Canada and the United States. When you buy Anook, you can know you are directly supporting moms across the world in impoverished communities. We are proud to say our garments are designed in the US and made in Mexico by women who are the best in their respective fields.
CEO and Founder: Allie is a yoga teacher who has worked with hundreds of women over the years. Coming from a nonprofit background, Allie was always on the lookout of how to better serve the mothers of her community. When she became a mom herself in 2016, Allie noticed there was a huge gap in the athletic apparel market. Because of the lack of high-quality maternity and postpartum workout gear, pregnant and nursing moms, herself included, were having to make their non-maternity workout clothes work. Blending her passion to serve women and her love for all things yoga, Allie started Anook Athletics. Allie believes that motherhood is one of the biggest transitions in a female’s life and support through this time is crucial. Allie splits her time between Austin, TX and Victoria, BC with her husband, two kids and their golden retrievers.
Director of Operations: Chris has a background in textiles and operations and has worked for some of the world’s largest brands. After her years at Nordstrom and Nike, Chris developed a love for working and surrounding herself with color and textiles as well as understanding the process behind the making of wovens and knits. Her eye is always drawn to color and pattern, whether it’s in her garden or in working with the team to choose Anook’s color palette. In her spare time she loves redesigning her backyard landscape, scheming about what room to ask her husband to paint, and weekly beach walks with girlfriends. Chris lives in Santa Barbara with her husband and two kids.
Director of Marketing and Social Media: Sydney is a skilled marketer with background in social media, influencer marketing, and graphic design. Sydney has a passion for working with small brands to help them grow their community and customer engagement. Anook’s social media platforms and blog is where you can most likely find Sydney’s work, whether she is engaging with the Anook Outercircle, creating Instagram stories, or writing blog posts for our mama readers. Sydney lives in Vail, Colorado with her husband, Stuart, and rescue pup, Tito.
Jennie Yu is an experienced pattern designer with over 20 years in the apparel industry. Her background in cycling and athletic apparel has led to her holding multiple design/utility patents and experience with working with professional athletes. At Anook, Jennie brings her technological knowledge to design the fit specifically for women’s transitioning bodies throughout the phases of motherhood. In her free time, she enjoys spending time outside hiking and biking in Boulder, Colorado where she resides with her family.
Customer Service and Fulfillment Manager: Vanessa has spent 7 years in the apparel industry working in a variety of roles, from sourcing to sales and many other positions in between. Her well-rounded background combined with her love for helping others and providing excellent customer service makes her a perfect fit for her position at Anook. Vanessa lives in Austin, Texas with her partner, Dustin and their sweet pup, Rosie. She is a skilled dancer and instructor and can often be found having a blast on the dance floors around town.
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