Welcome to Anook Athletics!

Anook Athletics was founded in Austin, TX, by prenatal yoga teacher and mama, Allie Lindenmuth. With a non-profit background and years of teaching yoga to mothers of all backgrounds, Allie was always on the lookout for how to better serve the mothers of her community. When she became a mom herself in 2016, Allie noticed there was a huge gap in the athletic apparel market. Due to the lack of high-quality maternity and postpartum workout gear, pregnant and nursing moms (herself included) were having to make their non-maternity workout clothes simply work. Blending her passion to serve women and her love for all things yoga, Allie started Anook Athletics. Allie quickly put together a team of rock star mamas to help create the line with backgrounds ranging from Nike, Lululemon, yoga, health and wellness, and high fashion.

Anook derives from the French name “Anouk,” meaning grace. As mothers, women are constantly juggling the weight of the world on their shoulders all while expected to have a smile on their face the entire time. At Anook Athletics, we believe mamas are the true definition of grace under fire. In our modern baby-centered world, Anook Athletics was founded to offer women the mother-based support that is lacking in our communities. We are here to provide women innovative clothing that supports their bodies from their first prenatal yoga class to running after a thriving toddler. We want all women to feel empowered to support their bodies physically, mentally, and spiritually. We take the guessing game out of what to wear so that mamas can do what they do best, empowering their little ones to create a better world.