The Founders Series featuring Jen Pinkston, Founder of La Paloma

Posted by Sydney Waring on

Welcome to the Founders Series where we chat with a few of our favorite mama entrepreneurs who have created amazing brands that we find truly inspiring. In this series, you will get the inside scoop on how these women started their companies, manage work-life balance, stay creative and so much more. We hope you follow along and come to love these mamas and brands as much as we do!
Meet Jen Pinkston, founder of La Paloma & mama to two of the most precious girls!
"Jen Pinkston graduated from the University of Texas in 2006 before moving to Los Angeles and getting her start in wardrobe styling. She worked as a wardrobe stylist on “The Ellen DeGeneres Show” for four years before starting her freelance styling career, where she worked with celebrated artists
and national brands to bring their brand and vision to life. In 2010, Jen started the lifestyle blog, The Effortless Chic, as a way to bring the effortless, everyday style that she brought to her clients to a broader audience. The site quickly grew into a full-time job, and she now, along with her team, creates thoughtful content related to design, parenting, food and style for both herself and her clients five days a week. A born-and-bred Austinite, Jen returned to Austin with her family in 2016. Her latest project, a children’s lounge and sleepwear line called La Paloma recently launched in May of 2020."
A little about La Paloma:

"La Paloma is a collection of better loungewear for kids. 

Our simple 100% cotton house dresses go through an extensive three-wash process making them cozy enough for lounging and pretty enough to be worn all day. Our pieces are meant for dreaming and playing, traveling and exploring. 

For us embracing the magic of childhood means providing kids with the pieces they feel best in. Simple, beautiful, natural fiber pieces that allow them to rest and recharge and feel like a kid."

Why we love La Paloma:

La Paloma makes the cutest, most high quality sleepwear out there. There are a ton of brands to choose from but we continue to choose La Paloma time and time again because we know that our children will love them and we can always be sure that the quality will be amazing and hold up through numerous washes. La Paloma just launched sleepwear for mamas too, and we are so excited to get our hands on them!


We love supporting amazing women-owned brands such as La Paloma, and if you do too, please try out their sleepwear! Use code Anook15 for 15% off your order on


Shop Jen's look! Jen is wearing the Ruby Tank in Redwood paired with the Hayes Joggers in Stone.